Promotion

This week in class we've been learning about the music venue business. This Friday the band Striking Matches will be playing at Converse College. The most important part of getting the show ready is promotion. We want to make sure we have a good crowd. I decided to look up different ways to promote a show to help myself and my fellow classmates out. Here are just a few ideas I picked up from different websites.

Gathering the Materials 
Before you start promoting the show, you need all the materials together.

• CD's from the band 
• Band bios and photos 
• Poster for the show 
• Press release for the show 

Make the Contacts 

The next step is building a promotional package to send to local radio stations, newspapers, and tv shows. You need to include where/when the show is and if/when the band is available to interview.

Hype Up the Show on Social Media

Facebook, Twitter, and Instagram are the top social media sites used. Using these sites to promote shows will reach to an audience with the average range of people from 18 to 29 years old. 

Run a Contest 

Having a ticket giveaway will help attract more attention and help promote the show. The people who enter the contest and don't win will have a better chance of buying a ticket then those who never entered the contest. 

Word Count: 230 

http://musicians.about.com/od/musicindustrybasics/ht/firstpromoters.htm

http://www.postano.com/blog/the-social-media-checklist-for-concert-promotion-2