Sunday, November 22, 2015

Career Options

     This week in class we read about the different career options you have in the music industry. As I was reading the one occupation that caught my eye was a jingle writer. How cool would that be? A jingle writer writes music for radio, TV, and online video commercials. They have to write a short song or composition about a product or service they are assigned. This profession does not seem easy though. A jingle writer has to be skilled in many musical styles and must be good at song arranging. The composition/song that you write has to be able to reach out to others and be memorable. The lyrics you write are important too. They will have to be relatable to the product and the person who is watching it.
     My favorite jingle is probably the K9 Advantage Commercial. Its been years since I've seen that commercial and I still have the melody and lyrics stuck in my head. The melody is simple and it repeats its self so its easy to sing along to. The lyrics rhyme so they are easy to remember. The factor that appeals to viewers the most though is how the dog is singing it, which makes it even more cute and memorable.
     Having to constantly come of with short catchy songs is no easy task. I've never really thought of what all goes behind making a jingle so reading about this in the book was definitely an eye opener. Although being a jingle writer sounds like a lot of fun, there is a lot of work that goes behind every short song.



Word Count: 270

5 comments:

  1. Fun read, Kayla. Except for a few typos and grammatical accidents, the writing is compelling and lively. I appreciate, too, how you take the K9 Advantage video, add it to your piece, and wrap it all together with your personal take on the material. This is great stuff, because when you put yourself out there, sharing your opinion and reacting to the world, the world responds to you. Keep it up.

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  2. Fun read, Kayla. Except for a few typos and grammatical accidents, the writing is compelling and lively. I appreciate, too, how you take the K9 Advantage video, add it to your piece, and wrap it all together with your personal take on the material. This is great stuff, because when you put yourself out there, sharing your opinion and reacting to the world, the world responds to you. Keep it up.

    ReplyDelete
  3. This was interesting, love the video you choose.

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  4. This was interesting, love the video you choose.

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  5. Ah jingles are so infectious. I constantly find myself singing the Empire carpet commerical. 800 588 2300 Empire!

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